MIDI'S STORY

Our tequilas are made from agaves cultivated at the right time, the right place, in the same rich and fertile soil used for tequila production since the 16th century. The top quality of the agaves results in a product distinguished by its purity, without any added flavors. Midi blends ancient practices with innovation, promoting a responsible use of resources. Our tequilas are distilled following a tradition as rich as the flavors offered in our products. Our tequilas celebrate the art of living, with their 'je ne sais quoi' in appearance and taste.

Exclusively cultivated in the Tequila Valley and the highlands of Jalisco, our agaves mature for 8 years before being processed, providing all the natural sugar necessary for the development of our product base.

Sustainability

From harvesting to production, we pay particular attention to our entire process, aiming for sustainability and environmental respect. Our current production demands sensitivity in our procedures and processes to maintain the richness of traditional manufacturing while being mindful of our ecological footprint. From packaging to the product itself, we operate with a strong sense of responsibility and commitment to the community that supports and drives us. Thus, we have established guiding principles that govern our operations:

  • A slow and respectful process ensuring the growth and sustainability of our plantations 

  • A revised global process allowing a reduction of 60% in water and electricity needs

  • Creation of jobs in agriculture, processing, and bottling of products

Our team
  • Justine Benoit

    Justine, the founder and creative mind behind Midi, transitioned from a successful career in the creative agency world to pursue her passion for crafting a unique tequila brand. Inspired by a spark of imagination, she followed her heart to create Midi, a brand that embodies her sunny personality and joyful spirit. Her dedication and artistic vision have shaped Midi into a tequila brand known for its originality and excellence, reflecting her journey of courage and creativity.

  • Guillermo Gonzalez

    Guillermo, fondly known as Memo, is our indispensable partner in Mexico, driving Midi's success with exceptional leadership and dedication. His strategic insight and hands-on approach ensure all business aspects run smoothly. Memo’s expertise in the Mexican market, proactive problem-solving, and motivational leadership have been pivotal in establishing and growing Midi's presence. His unwavering commitment and innovative mindset embody Midi's spirit of excellence, making our shared dream a thriving reality.

Are you of legal drinking age where you live?